For business in the growth phase, it's important to understand how your audience is segmented, as well as to continuously learn and better understand them.
Unless you constantly have a holistic understanding of your customers and their pain, you won't be able to serve them properly, decide on the right features to build, or drive the company in the right direction. But for companies of all sizes, acquiring this learning has always been tricky, as customers are unwilling to spend a lot of time completing long questionnaires. When presented with a long survey, most users will either give up completely or get bored and provide poor quality feedback.
The solution to this is Microsurveys - short, easy surveys that allow you to capture quality data from your busy users. By having a small, one-click question on the screen, customers are much more likely to answer. Even with a single question, we can begin to segment our audience and gain a better understanding of your users.